Holiday Scams In Disguise: What To Watch Out For When Donating Online | Tomorrow's Technology Today

Scammers have always preyed on generosity, but during the holiday season—when giving peaks and emotions soar—they intensify their efforts.

Just a few years back, authorities dismantled a colossal telefunding scam responsible for making over 1.3 billion fraudulent donation calls and swindling in excess of $110 million from unsuspecting contributors. (Federal Trade Commission)

Meanwhile, researchers at Cornell University identified more than 800 social media accounts orchestrating donation scams on platforms like Facebook, X, and Instagram, duping victims into fake fundraisers.

For small businesses, a single mistake in charitable giving not only risks financial loss but can also associate your brand with fraud, damaging your reputation and diminishing trust among clients, partners, and your community.

Here's a proven approach to thoroughly vet fundraisers, recognize warning signals, and safeguard your business and goodwill this season.

Essential Steps to Vet a Fundraiser Before Donating

Trustworthy fundraisers provide clear answers to these questions:

• Who is behind this fundraiser, and what is their relationship to the beneficiary?
• How will the donated funds be allocated, and over what timeframe?
• Who manages the withdrawal process, ensuring funds reach the intended recipients?
• Are close individuals (family, friends) of the recipient openly supporting the campaign?

If any details are unclear or missing, request clarification immediately. Evasive responses or silence are major red flags.

Warning Signs That Often Indicate Scams

Be cautious if you encounter:

• False or misleading information displayed on the fundraiser's page
• Funds not being used for the stated cause within a reasonable timeframe
• Impersonation of others or plagiarized personal stories
• Stories that feel overly idealized or emotionally manipulative

When multiple warning signs appear, report the fundraiser and refrain from donating.

How to Evaluate Established Charities

Even well-known charities sometimes engage in questionable practices. Watch for:

• Detailed program descriptions, financial transparency, and accessible annual reports
• Clear breakdowns of donation allocation between programs and overhead costs
• Search results featuring terms like "fraud," "scam," or "complaints" linked to the charity's name

A lack of transparency or negative feedback should prompt caution.

Common Tactics Used by Charity Scammers

Be alert to these signs:

• Requests for payment via gift cards, wire transfers, or cryptocurrency—legitimate charities typically accept credit cards or checks.
• Websites lacking https security (ensure there's an "s" after "http") indicating unsafe data transmission.
• High-pressure tactics pushing you to donate immediately—designed to bypass your careful consideration.
• Claims that you've already pledged or donated without your recollection—always verify before paying.

Scammers can create polished websites and convincing headlines, but their motives remain harmful.

Why Careful Vetting Matters for Your Business

Your business's charitable contributions—public or internal—reflect directly on your brand. Accidentally supporting a scam, or an employee donating under your business's name, can lead to your brand being entangled in fraud headlines.

Moreover, tactics used in charity scams like urgency, impersonation, and fake websites also apply to phishing, invoice fraud, and wire transfer scams targeting businesses. By training your team to identify fraudulent fundraisers, you're equipping them to recognize broader threats.

Protect Your Business and Its Goodwill with These Strategies

Follow these essential steps to ensure your donations are safe and strategic:

1. Establish a Donation Policy: Define your business's donation guidelines and set approval processes to control contributions.
2. Educate Employees: Train your team on spotting fraudulent fundraising efforts and stress verifying details before donating on behalf of your company.
3. Use Verified Channels: Always donate through official charity websites—not random email or social media links.
4. Ensure Transparency: If your business publicizes its giving, confirm the legitimacy of supported charities.
5. Monitor Donations: Follow up to confirm that funds are used as promised—many charities publish impact and financial reports.

Keep Your Holiday Giving Generous and Secure

The holiday season is a time to give with confidence, not to endure regrets. Smart verification and clear policies safeguard both your money and your hard-earned reputation.

Want to empower your team to identify scams—be it fake fundraisers, phishing emails, or fraudulent payment requests?

Call us at 419-678-2083 or click here to schedule your free 10-Minute Discovery Call today.

Because the greatest gift you can give your business and community is unshakable trust.